Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static site generators would not be the best choice for every site or application, but they are a valid option for content marketing and store blogs.

Content marketing is an important part of promoting an online retail business. Blog articles can attract, engage, and retain customers, helping merchants build relationships and make sales.

In fact, many retail e commerce companies, from small start ups to massive enterprises, employ content marketing and have a store blog.

This approach has some important benefits.

Good performance. Static web pages load faster than dynamic web pages. Static pages don’t wait for database queries to come back and are not built on demand. The difference in performance can be significant.

Simplicity and reliability. Static sites are simple. The generated site doesn’t need a server-side scripting language, won’t require a database, and doesn’t need a caching mechanism. There are far fewer dependencies and far fewer things that can go wrong. So a static site can be more reliable, and a simple static site can be less expensive to host, too.

Design flexibility. There are very few design limitations for static sites. Often CMS-based sites start with a bare bones theme that uses some of the content management system’s conventions. To a greater degree, static sites can be a clean slate.

Security. Without a database or server-side code to run, static sites are less vulnerable to cyber attacks.

Scalability. Simple, lightweight HTML files can be scaled to meet peak traffic demands.

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